Knowledge Base

Glossary

Plain-English definitions for the terminology used across UCreative.

A/B Testing: A/B Testing – comparing two versions of a webpage to see which one performs better.
Ad Rank: Ad Rank – a value that determines where your ad appears on the search results page.
Alt Text: Alt Text – a written description of an image, helping search engines and visually impaired users understand the image.
Backlink: Backlink – a link from another website that points to yours; signals trust and authority to search engines.
Bounce Rate: Bounce Rate – the percentage of visitors who leave a site after viewing only one page.
Call to Action: Call to Action – a button or phrase that encourages visitors to do something specific, like “Buy Now.”
Conversion Rate: Conversion Rate – the percentage of visitors who take a desired action, such as buying or signing up.
CPC: Cost Per Click – the amount you pay for each click in a paid advertising campaign.
CTR: Click‑Through Rate – the percentage of people who click on a link or ad after seeing it.
Display Network: Display Network – a collection of websites, apps, and videos where Google shows banner or visual ads.
Engagement Rate: Engagement Rate – a metric that measures how actively users interact with a piece of content.
Google Ads: Google Ads – Google’s platform for running paid search and display ads across its network.
Heatmap: Heatmap – a visual tool showing where users click, scroll, or hover on a webpage.
Landing Page: Landing Page – a dedicated web page built for a specific campaign, meant to convert visitors.
Meta Description: Meta Description – a short summary of a web page displayed under its title in search results.
Meta Title: Meta Title – the title tag shown in browser tabs and search results; tells search engines what the page is about.
PPC: Pay‑Per‑Click – an advertising model where you pay each time someone clicks your ad.
Quality Score: Quality Score – a Google Ads rating that estimates the relevance and usefulness of your ad and landing page.
Remarketing: Remarketing – showing targeted ads to people who have already visited your site to bring them back.
ROI: Return on Investment – the profit earned relative to the cost of a marketing campaign.
Schema Markup: Schema Markup – code added to a website that helps search engines understand the content and display richer results.
SEO: Search Engine Optimization – the practice of improving a website so it ranks higher in search results.
Sitemap: Sitemap – a file listing all pages on a website to help search engines crawl and index them.
SSL Certificate: SSL Certificate – a security protocol that encrypts data transferred between a website and its visitors.
Video Ad: Video Ad – a promotional video that appears before, during, or after online video content.